I got an email this morning which got me pretty excited. RocketResponder has been allowed into the Gmail Feedback Loop. FBL’s have been around for a while, but Google has always kept this information secret. It’s painfully annoying.
I get why, they don’t want people knowing who is reporting the spam. So they came up with a clever way to do this. They’ve asked ESPs to add a new header to their emails to mark each customer and campaign separately. At the end of the day they’ll email you a list of campaigns that got high spam complaints.
This is great, as most people use Gmail and not having that information has allowed problem users to stay with RocketResponder way too long. Now we’ll know immediately of problem users. But the real interesting thing is now Gmail will know for sure which emails are from which customers.
They’ll now be able to say OK these 5 emails were from this person, and these 6 were from someone else. And you bet it’s going to change the way spam filters work at Gmail, and probably others as they start to use this information as well.
This is a good thing. While we do everything we can to ensure that Gmail knows your emails have nothing to do with potentially abusive other customers, there was no way to 100% tell Gmail. As this unfolds I’m sure the good senders will start to see their emails get to inbox and out of spam more.