I’m actually surprised how many people want single opt in for Rocket Responder. I understand the core reason, they want more people on their list. But the whole reason you confirm a subscription is to make sure the person actually signed up for it.
Everyone rants about spam. Nobody likes it. So why wouldn’t you want to play by the same rules you expect for your inbox?
You want an active list right? You want your subscribers to click your links, buy your products, etc. So start out on their good side with a quick confirmation email.
It’s OK if they don’t confirm immediately, it’s OK if not everyone confirms. It’s MUCH better than having them think negatively about you or even worse, reporting your email as spam!
You could also think of it this way.. Most autoresponders charge based on number of subscribers. Do you really want to be paying MONTHLY for subscribers who never wanted your email, marked it as spam and have it always go to spam, or filter it to delete automatically? No way!
Just something to think about.