We talk about building lists all the time. In Traffic Exchange Live we had a viewer who was going the in house route for sending out emails. There are pros and cons to doing it yourself or doing it with a service.
The biggest reason to use a script and run it yourself is complete control. I do this with StartXchange. I have certain features that I want to be able to do, that wouldn’t work if it was hosted elsewhere. I also don’t have to worry about variables that are out of my control when a third party is involved.
The problem is this comes at a cost. There are SPF records, DomainKeys, Sender ID, Reverse DNS, Abuse Feedback Loops, Unsubscribe lists, and bounce processing.. Just to name a few. There are also whitelists to be added to, dedicated ips, certifications, etc. It costs time and money, and it’s really easy to make a mistake that messes up your deliverability.
If you do it right and are on top of your game, you can get great results. I really love the results with StartXchange’s email deliverability. But if you do it wrong, you end up wasting all that time and money when you could be building a list. On top of that you aren’t likely to get good results unless your list is large and you are mailing fairly frequently.
With a service there are many of the same problems, but they are no longer your problem. If you go with a reputable service it’s all done for you. You essentially save your time and efforts for the other things in your business.
Of course there are some down sides. You are limited to what the system lets you do. That’s why in some instances you’ll have to go your own route. And you are affiliated with the neighborhood of the service you use. If they have a bad reputation, or weak security, it could affect you negatively.
So what should you do?
In the end for most of you going with a 3rd party is going to be the best choice. I personally do in house email for StartXchange for the specific reasons above. I then use Aweber for my blog because it has a blog broadcast feature.
And then everything else I use Traffic Wave for because it’s downright simple (and you don’t have to pay more when your subscribers go up). I even have a video tutorial showing how easy it is.
If you are like the guy who was talking to us, determined to do it yourself, it is possible. Just know that it’ll take work and research to do properly. Which some people are OK with. (hey I did it lol)