We’ve been getting quite a few newbie email marketers coming into RocketResponder that have this thought that the larger their list, the better their results will be. But they are actually finding the opposite is happening.
The phenomenon actually happens because most smaller lists have a more personal approach to them. It’s true that you can be personal with a larger list, but when it’s small it tends to be a small list of people you have a stronger relationship with.
Another way to think of it is this.. If you talk to 10 people every day, how long will you talk to them for? Now if you have 100 people every day, that time shrinks. At some point when your list size gets too big you can’t keep up with the personal level.
This isn’t a reason to stop building your list, but it’s why you shouldn’t sweat having a small list now. Take the time to interact with that list in a way you couldn’t if you had a larger list. You can ask them questions and have them reply to the email, for instance.