I’m a bit embarrassed to say this, but even as a techie guy I need to be reminded to check a few important things every month. It’s easy to put off because it seems so boring, but it can really hurt you in the end if you don’t do these things, regularly:
Check that Backups are Running
Backup software is great, but the set it and forget it software of today leaves us trusting that it’s still working. It’s important to actually verify that once a month. Nothing is worse than going to get a backup and finding out it wasn’t working properly. I’ve had that happen.
Check that Tracking is Working
Similar to Backups, Tracking just works. But over time you can make changes that break your tracking. Then when it’s time to use that information you can’t, because it’s broken. Over the years I’ve done this many times. Every time I change my WordPress theme I forget to put Google Analytics back on it. And nothing is more annoying then trying to view your stats and compare dates and finding a blank space.
Review your Sales for the Month
It’s really easy to get fixated on the day to day. But every new month means you’ve got last month to analyze. We track what items people buy across all our sites on a monthly basis, and we’ve been surprised at some of the items that have skyrocketed in sales or died away. In fact, we almost removed some items that were top sellers just because we didn’t notice them selling, but looking at the monthly stats it would have been a huge deal to remove them!
Now it’s your turn.. What do you do at the start of every month?