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Blog Post Marketing in 9 Easy Steps

After you hit schedule on your blog post, most people walk away and just expect to get instant results. They don’t do any blog post marketing, and wonder why their blog isn’t growing. Just a little bit of effort can make a huge difference.

What is Blog Post Marketing?

Essentially it’s the marketing you do for each specific blog post. It’s actually not that hard to do, but most people will look at the list below and just think it’s a waste of time. But there is a reason other bloggers are getting more exposure than you. They are doing the boring marketing!

Schedule Your Blog Posts

Some people like to just post them when the idea pops out of their head. But this creates an inconsistent amount of content. It also means your posts might go out when people aren’t reading. My personal preference is to post at 8AM my time. This way there is fresh content right when my readers are waking up. But your readers might be night owls, so pick your time accordingly.

I’ve been doing this for years, and even created wpFutureCal to help me along. It’s a plugin that helps you ensure your posts are scheduled how often you want them.

Broadcast via Email

This is the most crucial step in marketing your blog posts. Most people skip it, and I think they are crazy. Sending an email to your frequent readers whenever you make a new post is crucial. It’s a jump start to all the other marketing efforts at your disposal.

I use RocketResponder to send my emails, and with unlimited subscribers you should be too. Plus I set it up so it would be very easy for you to get your blog sending out the emails automatically, so you don’t have to do anything but add your blog into the system.

Post to Facebook and Twitter

This should be a no brainer, but people still to this day don’t do it. It does two things: It increases the number of people who hear about your new post, and it creates a link pointing to the blog post. Search engines love links and they use social media as a metric to determine new hot content. Don’t skip this!

Use a pinging service

This is one of those things that seams lame and outdated, but you might as well be doing it. Simply put, you can add a list of pinging services that you’ll notify every time you make a blog post. Those then notify search engines and other blog crawling sites about your changes. It costs nothing and is a simple way to get free incoming links!

http://rpc.pingomatic.com/
http://ping.feedburner.com/
http://blogsearch.google.com/ping/RPC2
http://api.moreover.com/RPC2
http://api.my.yahoo.com/RPC2
http://rpc.technorati.com/rpc/ping
http://rpc.twingly.com/
http://rpc.weblogs.com/RPC2
http://www.blogdigger.com/RPC2
http://www.bloglines.com/ping
http://rpc.icerocket.com:10080/
http://www.octora.com/add_rss.php
http://ping.syndic8.com/xmlrpc.php
http://www.wasalive.com/ping/
http://ping.weblogalot.com/rpc.php
http://www.blogpeople.net/servlet/weblogUpdates
http://ping.myblog.jp
http://ping.bloggers.jp/rpc/
http://bblog.com/ping.php

Link from Old Posts

When you are building your entire blog content up, it’s important to interlink the content. You’ll notice I’ve already linked to different posts in this post itself. It’s a crucial step to effective long term blog post marketing. The others so far have been about the instant boost in traffic, but linking content helps in the overall marketing.

It’s simple really, just find a few old blog posts that are related, and link them to the new post. You’ll want to find phrases within your content that make sense. I think of it as “expanding thoughts”. When a user is reading my post, if they want to read more about something I wrote they can click that link to find a post with more info about that phrase.

It’s great for keeping readers engaged on your site, in addition to SEO. Both go hand in hand, you want people to stick around and not be here for one page. I’m in the process of building a plugin called uberLinks that does this for you. I’ve been using it on my blog for years, and when I showed Justin he went crazy for it and said I had to make it a plugin for everyone.

Reply to Comments

This is something that Jon excels at. I used to be good at it, and it shows. When you reply to comments, people comment more. They want to be engaged. When people are commenting more, they are more likely to tweet or share your post, and they’ll be excited when they see a new post come out. It’s an area I’m working on!

Post so Social Bookmarking Sites

This is getting a little old school, but a link is a link. There are plenty of social bookmarking sites, but the idea is if you’re sharing sites with others it’s another way of letting people know you have a new post. You’ve got to do that, and I know it can feel like pulling teeth, but you do want to be a blog post marketing ninja right?

Ask Other Bloggers to Mention Your Post

This is very important, but harder to do. You want to get other bloggers to mention your posts. I have a few people that I’m trying to mention their posts when I can, and they are trying to do the same with my posts. It’s the same concept as doing deep linking within your own blog, but including others with that strategy.

The idea is to expand and leverage your readers to help each other out. Most people get stuck on this one and think if they link to other sites they’ll lose in rankings or lose subscribers. It’s not the case. If you mention blog posts that are related to your content then your readers will stick with you more. They’ll follow you because you know where all the info is, so they don’t have to keep looking for it.

Repurpose Your Content on YouTube

Your blog is all text, but some people like watching videos and some people like listening. By rehashing your content on YouTube or other content types you’ll be able to gain a following in different markets. And, of course, remember to link to your blog post!

Blog Post Marketing Can Be Fun!

Now that you have ideas, have some fun on how you can expand them. Don’t limit yourself to what I’ve said. Share below any tips or tricks you have!

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How to Fix Missed Scheduled Posts in WordPress

I’ve never had this happen before, so I was a bit surprised today when I went to make a blog post and saw one was scheduled for this morning, but it said missed schedule in red letters next to it.

It turns out that WordPress isn’t exactly the best at making sure things go in a timely matter. We’re used to computers doing everything exactly on time every time. The way WordPress works, if someone visits your site *around* the time it’s supposed to happen, it does it while that visitor is on your site.

In other words, if you schedule a post and nobody happens to come to your blog at that time..  It won’t post!

There is a simple solution to this..  Add a cron job! All you have to do is login to cPanel and add a new cron job. You’ll find cron jobs under advanced, but don’t be scared, I’ll walk you through it!

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Next select the One Per 5 Minutes option, and enter the following code for the command. Just be sure to replace www.mysite.com with your domain. Also, if your blog is hosted in a subfolder, add that too.

wget -O /dev/null -o /dev/null http://www.mysite.com/wp-cron.php

The geekyness of this is that it will run the cron job every 5 minutes, and it won’t save the results anywhere. If you were to skip out the /dev/null stuff you’d end up with a bunch of files in your home directory, or worse, an email every 5 minutes.

That’s all there is to it. Then the server will run the WordPress cron job every 5 minutes. You’ll never miss a scheduled post again!

 

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Updates to Wpfuturecal

If you have a WordPress blog then you’ll definitely want to be using wpFutureCal. It’s a simple tool that shows a calendar of this month and next month. It then toggles the colors from red to green based on if you have a post that day or not.

Today I updated the plugin to give it more compatibility across hosts, and added in a new feature that shows the calendar on your WordPress Dashboard. When I realized I kept going to “Add New Post” every time I wanted to see the calendar, I knew there was a better way!

To get started using wpFutureCal all you have to do is goto Plugins -> Add New and enter wpFutureCal in the search box. WordPress will magically install it for you ;-) Did I mention I love writing WordPress Plugins?

Already have it? Then WordPress will tell you to update the plugin. Go for it! Once you do, go check out your WordPress Dashboard. You’ll probably want to move the calendar up top, but you can drag it wherever you like!

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How to Make Money Online Fast While Working From Home!

Countless friends of mine are on facebook looking to make money online. And everyone wants to do it from home, but most importantly fast! With all the scams out there it’s really easy to fall for the wrong opportunities. Here is my take on it:

Anyone can do it

That’s right. Anyone can make money from home. I’ll admit it, I’m a pretty average guy. I can code but I’m not a master of video creation or some amazing writer like Patrick. I have a few moments like today where I can bang out a blog post, but other than that I’m not doing anything amazing.

Not everyone can quit their offline job

It’s just a hard truth. But you know what, for most people that’s OK. Having some extra side money is worth it. If your goal is for extra money, then I’ve got good news for you! It’s pretty easy to make a bit of extra cash here and there. Quitting your job and going offline full time is a bit harder. I’ve truly been blessed to be in that category, but it came with a lot of work!

Fast money is fleeting

It’s true. If you are in it for quick cash, you’re not going to get very far. The truth is it takes time and effort. Most people give up before they make their first dollar. Even more quit once they make their first dollar because they thought it would be thousands. But the people who continually make money online are doing it from their home long term.

The “ah ha!” moment

What I’ve found is most people struggle for a while before they have an ah ha! moment. If you are in that struggle period, don’t give up. Keep learning, trying things, and working at it. Eventually you’ll have that moment where it will click. You’ll make some money, probably a few bucks, but that will prove you are on the right path. Now you just need to learn how to make a little bit more.

How to make money online

So now you’re looking for the meat and potatoes. Well, I’m glad you’ve came! I’ve been making money online since I was kid. That’s right, I started when I was 15. My goal will be to share with you the ways that I do it, so you can get that “ah ha!” moment and apply it to your interests and your goals. I don’t expect you to do exactly what I do, but through this journey I hope we can learn from each other and build us all up together!

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How to Advertise Blogs on Traffic Exchanges

So you’ve got a blog, and you want people to subscribe to it. You stick it in a traffic exchange, you get a bunch of comments, but no subscribers. What went wrong!?

What ends up happening (and this is how I tried it before my current method, shame shame..) is your readers are temporary. They’ll only come back if you assign enough credits and it happens to randomly pick them to view your page again.

On top of that there really only is room for one action. What happens after a surfer looks at the content? They might leave a comment, great! Or is it? After they leave that comment they’ll most likely see the counter is down and click to view the next page. Gone forever.

Really, what you should be doing is making a lead capture page. Make that one action them entering their name and email address into an opt in form to subscribe to your newsletter. I use RocketResponder for mine, because I designed it for bloggers.

Now you might not get as many subscribers as you did comments sticking your full post into rotation, but those subscribers are yours. They’ll be way more loyal and worth it in the long run. (I know it’s more fun when you get comments, but loyalty brings long term commentators you’ll get to know).

This is the slow and steady way, but the great news is over time you’ll be able to blog and get way more comments on your posts in one day than you would if you were advertising your blog directly. Create your own splash page and share it below!

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Finding Google Adsense Alternatives in 2016

My focus in 2016 is to monetize my blog. It’s been about two weeks and I still don’t see any Adsense ads showing up. It made me realize I can’t depend only on Adsense to make money from blogging so I thought I’d look into alternatives.

Clixsor – We had an account here already, unused, but setup, so I tried this one first. I immediately removed it after it redirected my blog to a hardcore porn site. Of course I said no adult content, but it did it anyways. I just won’t risk using it again.

Infolinks – I got signed up and the code right away, but they do a review process. Once it was active, however, it looks like they automatically insert ads into the text and below the content for you. It really made setup really easy.

Chitika – I got signed up and showing ads right away. It seems like an Adsense Alternative with text ads. The ads aren’t targetted yet but the fact that I got setup so quick was re-assuring.

AdHitz – We’ve used this before, but I don’t like that it’s such a process to get advertisers. Also it seems to be mostly PTC type ads. That’s great if your site is a PTC, but not so much if it isn’t. The more targeted the ads are to your audience, the more clicks you’ll get and the more money you’ll make.

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