There are different types of traffic exchanges online. They all have the same goal in mind, to bring traffic to your website. There are many types, like link exchanges where you exchange links on websites, banner exchanges (swapping banners), and these things called manual traffic exchanges.
If you’ve never heard of a manual traffic exchange before, it can sound confusing. But basically the premise is you are manually exchanging traffic with other webmasters. You yourself are viewing websites in return for other people viewing yours.
The biggest difference with a manual traffic exchange and link exchanges or banner exchanges is that the traffic you have to generate, whereas the others generate traffic from the visitors already going to your website. This is why so many people think it’s a brilliant idea to go to an auto traffic exchange.
Auto traffic exchanges have one flaw, and it’s a big one.. Pretty much everyone using them has that same brilliant idea, to find a way automatically generate traffic, forgetting that pretty much nobody is looking.
So with the disadvantage of having to view the websites yourself, what could the advantage be? Well the people viewing your website are actually viewing it. With a banner exchange that banner could be at the bottom of the page and the viewer is looking only at the top.
Of course not everyone will always look straight at your ad and read it over carefully and sign up to your offer or buy your product or whatever the first time. But the same thing goes for TV ads, and yet they still work.
That’s where branding comes in. On average they say it takes 7 views of an ad before it’ll work, well lucky for you with a manual traffic exchange it’s easy to do.