Well we recently launched ListNerds, and it was a huge success. We’ve never built a mailer before and we’ve never really done a full on “launch” like we did with it. So I learned a few things along the way.
Give your launch partner lots of time! That’s the most crucial thing in any launch, relaunch, etc. If you want people to promote it you need to give them a heads up way before launch time. Sending a message a minute after launch isn’t the way to go. If you don’t give proper time to learn what’s new and different and plan it into promotion schedules, you can’t expect much from it.
Be clear with expectations! I goofed on this one, I didn’t put what you could or couldn’t do with our launch like most other JV invites had. I thought the rules were always silly. Well, there was confusion about it as a result. Thankfully everyone we work with is pretty cool and things got worked out, but I would have much preferred to have no confusion at all. Now I feel silly for thinking all the rules are silly =P
Don’t join if you won’t promote! If you are given a JV request, and don’t plan on promoting the site, then don’t join. It’s really not cool to look at the list of JVs and see people getting the benefits of the upgrade but not promoting it. Getting excuses after launch or not even hearing from them just makes it worse.
You’ll learn who your friends are! Someone recently told us that during a launch they were running and we were a part of. It really is true you’ll learn who your friends are when you do a launch like this. It’s not rocket science but if you like someone and like their product you’ll promote it like crazy.
Expect what’s reasonable! Now this is related to the last statement. If you have a JV who has limited reach, don’t expect them to pass a top promoter. There are people who we know love us because we see how hard they tried with the resources they have available to them. It’s not just gross signups or gross sales. Effort is a huge thing in my book.
So there you go, some of my thoughts on launches. It really has been fun launching ListNerds!