Going through my inbox I found numerous people asking my advice on starting a traffic exchange. I also get asked about the cost of starting a traffic exchange, and more about manual traffic exchange scripts and how to customize them etc.
The truth to the matter is, it will take money. I did a post about How To Make It As A Traffic Exchange Owner, where I didn’t mention money at all. This is basically the follow up to that where it’ll talk only about the money and the whole idea of what a traffic exchange is.
People start traffic exchanges for different reason. The most common is to make money online. They think if only they had a traffic exchange, they’d be golden. Others start a manual exchange to provide traffic for the rest of their empire, or to build a list, and finally others start one because they want to have their own site and don’t know what alternatives there are.
The reason you are starting an exchange completely determines the way you should start it. If it’s just a hobby and for fun, please ignore the rest of this post. If you are here to make money, build a list, funnel traffic to your core business, keep reading.
“It takes money to make money” is often quoted, and it applies in business. You can argue all you want but do you really want years of struggling? If you don’t have the money to start a business, don’t! Your best bet is to build a list and learn how to make a profit selling other people’s products and services.
Having cash available to start your business is crucial because the business has requirements. If your surfbar is too slow people will stop surfing and go somewhere else. So it requires a proper server. If your site looks poorly made it’ll get poorly promoted (if at all). It requires a proper design. I could go on and on.
This is a business, and so you have to stop looking at it like it’s a person. It doesn’t matter what’s on the inside to 99% of the people online. Looks matter, speed matters, script matters, support matters. If you want to make a profit, you have to cater to what actually works and not what you think works in a perfect world.
Remember that list of 70 or so traffic exchanges? Do you really think everyone has the time or even desire to surf all 70? If you were in a mall surrounded by 70 other stores, would you have your store just thrown together or would you make it look like the best store in the mall to get people to walk in? It’s the same concept!
Everyone has this idea that if you build it, they will come. They may, but you won’t be making any money, and all that time you did spend on it is wasted and can never be taken back. It still cost you something, time.
If you are thinking about starting a traffic exchange, check out TELaunchFormula.com. If you can’t afford that, then do yourself a favor and don’t try to start a traffic exchange. Don’t fall for the cheap scripts or cheap hosting. If you can’t afford to take the risk you need to really build a business, then you shouldn’t be trying to start a business.