There has always been this debate about “mindlessly surfing”. At the core some people think it’s bad if someone surfs more than X amount of pages at an exchange. That number is different depending on who you talk to. Some say 100 pages is bad, some say 1000, some only if it’s over 10,000.
Well guess what. You can’t do anything about it. Consider this: If a person surfs 100 pages at 100 exchanges in a day, that’s 10,000 pages viewed! You have no control over that. Owners have no control over that. Arguing about having limits on the numbers of pages viewed won’t change anything.
You also can’t stop someone from working a 20 hour shift offline from coming online to surf a few pages online. Is that mindlessly surfing?
So what do we do? Get excited! This is the fun part. It’s now YOUR job to catch someone’s attention. You get to come up with something cool, something funny, whatever! It’s the best part about marketing!
You’ve got the tools available. Take AdKreator for example, I’ve been seeing more and more cool looking splash pages than ever before. Take Youtube for example. How many funny videos are rotating now? It’s great!
We have lots of fun surfing now because of the creativity of those people who get it! It’s time to embrace the fact that surfing is mindless when you’re staring at boring sites, and exciting when everyone is doing their best to grab your attention.