I've been reading Aaron Wall's SEO Book on the couch (yes, I printed the 300+ page book so I could read it with my daughter asleep on my lap =P). I've learned and re-learned a few things and realized how badly shaped the theme of this site was. I thought you might enjoy what I noticed.
Missing H1 Tags
I quickly realized there were no H1 tags anywhere on the site! It only used H2 tags. This makes sense for the main page where it's got multiple posts on one page, but individual posts have their own title. The template originally had the website title in the H1 tag at the top of every page, but I replaced it with the images.
It took only a simple modification on the "Single Post" page. I also modified the style sheet to make it look just like the H2s but slightly bigger.
Overused H2 Tags
Next I realized that the sidebar used all H2 tags for the top of each section. I thought I would just replace them with B tags but soon realized why they used a heading tag. Headings you can change the background color and it will span the entire width of the div it is inside. B tags the background will only span the width of the text itself.
I chose to switch to the H6 tag and copied the style sheet code for the sidebar H2 to the sidebar H6. That way it still gets the same effect, but isn't giving search engines the wrong message.
Underused H2 Tags
What? I just said they were overused! Well this is something I've noticed for a long time. The editor for the site only has STRONG tags (instead of B tags) and there isn't an easy way to add H2 tags for subsections.
So I've switched to the simpler editor and will be manually using them. This way my individual posts can be broken into sections in a way the engines will understand. Before I was just using B tags which didn't really "divide" the page.
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