I heard a rumor that putting the Alexa Widget on your website could increase your alexa ranking. So I decided to give it a whirl, and put it on the StartXchange Splash Pages in February.
There was a slight increase, but not significant enough to say that was the reason. Afterall, I also increased advertising StartXchange so that in itself would help increase it.
Jens on MLM Forums did an Alexa experiment of his own. He found a way to actually increase your ranking.
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Interesting. This is kind of obvious though, right? Alexa just checks the number of people visiting sites (via it’s toolbar) and keeps something like a score. The more hits, the lower the score. It’s not really anything like Google Analytics in telling you visitor loyalty. :P
A good read that I recommend, would be their FAQ, which addresses this very issue. :)
http://www.alexa.com/site/help/?index=12
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