Tracking Splash Pages with Analytics

You want to know which splash pages are performing? Well you need to track! I’ll show you how I am tracking with Google Analytics. It’s easy, and I’m wondering how I can make this post any longer because it’s so easy to explain too.

Step 1: Add the Analytics Code. Find the code by clicking Edit on the profile inside Analytics, and then find the Check Status link next to the Receiving Data check mark (top right of the profile box). It’s the same code you put on every other page..

Step 2: Create a Goal. You can name it anything, just remember. (Goals are on the Edit page)

Step 3: Add the following code to all your link tags (<a href=”"..) and all the submit buttons (<input type=”submit”..). Just make sure “GoalURL” is the same as the URL you put in your goal.

onclick="javascript:urchinTracker('/GoalURL');"

How it looked with my splash page:

<input type="submit" name="submit" value="Subscribe!" onclick="javascript:urchinTracker('/SignUp');">

That’s all it is really. Just adding a small javascript to the links. The downside of Analytics? It’s designed as a whole site kind of thing, so split testing isn’t the easiest. But it is free, and if you are already using it there’s no point in adding yet another tracker to your site.