Comments on: Spotting Bad Traffic Exchanges Part 7: Where are the Results?

By: Pete Fulham

Pete Fulham — Tue, 17 Jun 2008 11:08:36 +0000

I have created a PDF doc tat goes through what happens, so that you can try it on your own TE’s that use script.

Just click on the link above. Unzip the pdf and you will see what happened yesterday 16 June 2008 when I created the document.

To Tim I don’t know what can be done about this. All I know is that TE’s will get a bad name if it continues.

By: Miroslav

Miroslav — Mon, 16 Jun 2008 12:09:12 +0000

So, can anybody say, How can we control if TE show our sites (banner,text ad) at all or not..
Are You sure that TE scripts are innocent in this ??

By: Pete Fulham

Pete Fulham — Thu, 12 Jun 2008 23:18:34 +0000

I recently needed to get a (number) banner graphic as I wanted to build a page with multiple banners on. But the Standard banners are too big. So I grab the banner graphic and use Serif Photo plus to reduce to the size required. Most exchanges give you the address of the banner graphic so its easy to get. However some use some script that the users copy to display the banners.

I worked out which bit of the script would produce a banner url when entered on a browser address field.

To my shock and horror I found that the banner being displayed was not a banner for the TE but for some other affiliate program! Refreshing the window showed another different banner!

The admin or owner was using my banner credits to display his/her banners. Effectively stealing my hard work for those credits.

If your traffic exchange wraps the banner in script check that you will be displaying the banner you thought you would.

I checked several TE’s with the script banner and more than one was doing the above! Though it may be the same person that owns several TE’s.

So fellow surfers beware!

By: Ilie Saftoiu

Ilie Saftoiu — Fri, 06 Jun 2008 20:59:09 +0000

Wow Tim …
Congrats for a NEW LOOK !

By: Ilie Saftoiu

Ilie Saftoiu — Thu, 05 Jun 2008 22:09:29 +0000

Make % or points …
And more great analysis …

By: Edwin

Edwin — Thu, 05 Jun 2008 17:27:22 +0000

Thanks Tim,

another interesting post.
For me Branding works fine. The results from having solid and great contact with many of my referrals delivered me a lot extra!

By: Amy McFarland

Amy McFarland — Thu, 05 Jun 2008 16:52:12 +0000

Yes results are individual as stated, I only recommend what works for me without giving up stats. That way others can try it themselves not knowing my numbers and develop their own. I love the internet!

By: Chuck Bartok

Chuck Bartok — Thu, 05 Jun 2008 15:21:33 +0000

Hooray Hooray again.
More great analysis by Mr Tim.
Thanks

By: Eva Mah

Eva Mah — Thu, 05 Jun 2008 13:51:48 +0000

Thank you for defining the term “results.” We throw that word around a lot, but it means different things to different people. And we often forget that not everyone has the same goal for their advertising efforts.

PS I absolutely LOVE the new look of the blog! You are simply amazing, Tim!