http://www.timlinden.com/blog/traffic-exchanges/continuous-tracking-is-necessary/ feels like you punching me in face with orange Sat, 11 Feb 2012 16:09:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.timlinden.com/blog/traffic-exchanges/continuous-tracking-is-necessary/#comment-46140 Robert Price Mon, 26 May 2008 06:38:57 +0000 http://www.timlinden.com/blog/?p=907#comment-46140 Tracking ads is possibly one of the most important issues that any promotional entrepreneur needs to come to terms with. I've made the mistake of thinking I've a great splash page and left it rotating around several TEs for ages in the belief it would always have the same impact. That might have been true some years ago but this industry has picked up speed and as you say Tim things do not remain the same for long. The effectiveness of a splash page is certainly a good example of just how important it is to maintain a fresh look. It strikes me that people want a continuous flow of fresh advertising resources to maintain and capture interest in the TE's they're promoting which is likely a consequence of the TE industry's surge in growth. Sorry I've digressed a little, but it's a point worth making because I've come to a conclusion that I need to create a fresh splash page for my own site www.rpod.biz at the rate of one a month. I also find this a useful mechanism to keep track of what's happening. Replacing older splash pages at specific TEs with new ones allows me to track their effectiveness or not. Also as you rightly point out, there's nothing wrong with reintroducing a previously good splash page at a later date as it does seem to recapture some of its initial attraction. Tracking ads is possibly one of the most important issues that any promotional entrepreneur needs to come to terms with.
I've made the mistake of thinking I've a great splash page and left it rotating around several TEs for ages in the belief it would always have the same impact. That might have been true some years ago but this industry has picked up speed and as you say Tim things do not remain the same for long. The effectiveness of a splash page is certainly a good example of just how important it is to maintain a fresh look. It strikes me that people want a continuous flow of fresh advertising resources to maintain and capture interest in the TE's they're promoting which is likely a consequence of the TE industry's surge in growth. Sorry I've digressed a little, but it's a point worth making because I've come to a conclusion that I need to create a fresh splash page for my own site http://www.rpod.biz at the rate of one a month. I also find this a useful mechanism to keep track of what's happening. Replacing older splash pages at specific TEs with new ones allows me to track their effectiveness or not. Also as you rightly point out, there's nothing wrong with reintroducing a previously good splash page at a later date as it does seem to recapture some of its initial attraction.

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