After trying out a 10 second timer on Sweeva, we’ve released the special sauce.. The reason for the test.. It’s the ability to pick how long your site is shown on Sweeva, and it’s here! (well for Kore4 members right now)
The timer selections are 15, 30, and 60 seconds. We might make more options available but those seemed to be a good variety. Some wanted less time but some also wanted more time.
How it affects bidding
The first question everyone had was how bids would handle the new times. Essentially bidding is the same but a 60 second view will take twice the credits, and a 15 second view will take half the credits.
When the system picks the next site to show, it takes all the bids and divides them by the number of seconds. So we could have ten 60 second ads and then two 15 second ads, or it could be all totally random. It really depends on how people bid.
How it affects surfing
Surfing is still the same, just sometimes the timer lasts longer than others. Everyone still sees the same site together just as before. This is why we wanted to test the 10 second timer, the way sites are picked had to be completely recoded and the short timer helped test it effectively.
How to change your site’s time
To change the time for your site you’ll need to be Kore4. It’s part of the new Sweeva that is coming. One of the benefits to Kore4 is being able to beta test Sweeva with us. If you are Kore4, you’ll see every site defaults to 30 – just click edit bid to change it to 15 or 60!
As always, let me know your thoughts!