Spotting Bad Traffic Exchanges Part 4: Who isnt using it?

This is the last of the series on spotting bad traffic exchanges that have to do with before joining an exchange. After this I’ll begin looking at things to look for after joining. Today’s topic is especially easy for newbies to use, simply put – who isn’t using it? Chances are the following people or ...

Spotting Bad Traffic Exchanges Part 3: What kind of history does it have?

Looking at the front page of an exchange can give you some indicators of how Good or Bad it’ll be. But sometimes it takes looking into the history of the exchange to get the full picture. Has the exchange gone down before? Did they lose their entire database? Will it happen again? Looking into the ...

Spotting Bad Traffic Exchanges Part 2: What’s it giving out?

There is a lack of understanding of how inventory affects traffic exchanges. Many beleive you can simply add more credits into the system, and all is well. In reality, inventory plays a large role in an exchange. Too little inventory and people start to see the same ads over and over again, too high and ...

Spotting Bad Traffic Exchanges Part 1: What does it look like?

The first way to spot a bad traffic exchange is dead simple! What does it look like? Some will argue that the looks don’t matter. I’ll argue against that! If the person running an exchange cares about it, they’ll make it the best they can! There is a big difference between looking for perfection and ...