The first way to spot a bad traffic exchange is dead simple! What does it look like? Some will argue that the looks don’t matter. I’ll argue against that! If the person running an exchange cares about it, they’ll make it the best they can! There is a big difference between looking for perfection and looking for effort.
Bad Example: NonStopClicks.com
In this example you see a traffic exchange with the default template. Now if you were to go to this exchange you’d see that it’s the demo for the Walker Traffic Exchange Script. But did you know there are many out there who buy scripts without changing the default template? That is a red flag right there!
You’ll also come across traffic exchanges that have very minor modifications. I would suggest staying away from those as well. The owner either needs to be able to do it, or needs to be able to find someone to do it for them. If they can’t do that, what makes you think they can deliver on what they are promising?
Good Example: Blue-Surf
The next example is Blue-Surf. Here you can see the exchange doesn’t look like any other in existence! It’s unique and has a custom look! What does that tell you? Either they know what they are doing or they hired someone who does!
Why looks matter!
You wouldn’t bring your car to a mechanic who didn’t know how to fix it, so why would you use a service that is supposed to advertise their website, when it doesn’t even look good? A key element to advertising something is looks. If they can’t properly advertise their own website, they won’t be doing a good job of advertising your website.
You’re calling my exchange BAD, but I’m a GOOD Owner!
Well that’s great then! It should motivate you to take looks seriously! If you want to succeed at running a traffic exchange, you need to put for the effort. If you don’t know how to make a design, pay someone to do it for you! Blue-Surf used Shark Studio, StartXchange (my exchange) used Design Rampage and you can too!