I’ve showed off One Cup Norfolk in the past as having an excellent Facebook page for a store front. They are growing leaps and bounds using just a fraction of the social networking tools available. Instead of trying to do everything he focuses on having an active Facebook page.
Well similar is true for photographers. I’m actually surprised how many don’t do this. I think part of it is people fearing their photos getting stolen. But reality check, most of your money is from shooting for clients not selling JPGs.
Take Herb Photography for example. A friend of mine was in a wedding that was photographed by Herb Photography. You know how I know? They posted the photos on Facebook, and tagged the people in them. Boom, now all the friends see the awesome photos and who took them.
Then you goto the page and scroll down and it’s just page after page of photos. Weddings, Senior Photos, Sports Shots, Nature Shots, you name it, you’ll see it. It’s the perfect portfolio because not only do you see the photos but if you view a photo you can see all the people commenting and liking them.
So now rather than having people scan or copy the photos to their own Facebook page without mentioning your company, you’re growing a whole fan base. And next time someone is looking for a photographer they’ll remember seeing the photos of their friends!
Now you might not be a photographer, but no matter where you are in business you should see the power behind social marketing. This is what it’s about, word of mouth in an online powerful easy to share way. Dive in and have fun with it!