So I’m starting to use lots of list builders and play with them and figure them out. One thing I’ve noticed is that some of them let you customize who the emails are coming from. The idea is that you get branding from it.
My question to you is this.. Do you customize it?
What I’ve noticed is the emails that use a custom “from” address are going to my spam, while the emails coming from the site itself are delivered fine. Email Service Providers use email history so when you say “This isn’t spam” or “This email is safe” it learns.
I’m wondering if it’s just because I’m new to list building, that my ESP is seeing all these new kind of emails as spam. Or if it really is a bad idea to use that custom from field.
List Builder Users: Please login to your email account you use at list builders / safe lists and check inbox and spam. Report back here your findings.. Are custom from emails going into spam more often than others? I’m definitely curious.