We get into debates all the time about what works and what doesn’t. But the truth is, annoying things work. That’s why people keep doing them. The question is, should you?
While browsing Sitizens I found a post by Dan Zarrella that looked at email popups. Those popups on blogs that ask you to subscribe via email. People say popups suck, are annoying, and make people go away.
Well he actually proved they work and don’t hurt anything on his blog. That’s why tracking is so important.
Same thing goes with videos on ads. People say all the time oh you shouldn’t make them auto play oh you shouldn’t use videos. Well guess what, they work! And there is no point in making a video if it’s not going to play!
I’ll re-iterate what I’ve said over and over, and Dan says as well, to track it for yourself. Some niches it might hurt your signups and reputation. For instance, if you are in a popup blocker software industry they’d probably frown and not even see the popup.