Split Testing

I was in a Focus4theFuture conference last night, and I have to say I learned alot. Well I knew about split testing, but the biggest thing I learned: Hey.. I'm not actually DOING IT??

Split Testing was one of those things that I knew about, but never took the time to actually do it. Well after being in the conference and seeing that other people just never took the time, I realized I could do something about it!

Well in comes the Traffic Exchange List built in split testing! When you create splash pages or lead capture pages, it will automatically track which one is getting more clicks or sign ups. All you have to do is learn to use those results to your benefit.

So What Is Split Testing?

Split Testing is basically taking a splash page, making any number of copies of it, with each copy having ONE change in it. You then track the results, throw AT LEAST 1000 hits PER COPY at a rotator with each splash page in it. Then each visitor is randomly given a version of the page, and you track which version gets the most signups or click throughs.

It is very easy to do, especially with Traffic Exchange List's new built in feature. All you have to do is keep tracking the CTR's and drop the pages with the lowest rates. I'd recommend recording your findings in a notebook of some sort so you can learn what works best for your program.

One thing to remember is that each exchange has a different audience. Some pages will work better on one exchange than the other. Same goes with the time the traffic is delivered. That is why it is best to track it over multiple exchanges at multiple times. If you are a real fanatic, you can then track splash pages by the hour or exchange!