Sometimes the key to increasing customer satisfaction is as simple as asking. This is something I do quite often actually. If you are a StartXchange member, you know!
If you aren't, well what I try to do is send out a survey about once per month. I change the questions around each time, but the overall goal is to find out more about my users.
I want to know what they want from me. I want to know their ideas, suggestions, and feedback. I want to know if they are struggling, or if they are succeeding.
The end result is a more satisfied customer. I recently was sent an email from someone who joined TEtoolbox, and loved that they could create great splash pages free. I wouldn't have created that service if a survey a little while back didn't reveal to me that members were struggling with creating their own splash pages.
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