There was a post in NMF where someone seemed to think every marketer is shady and will try to sell you anything. I don't know if this is what that person was talking about, but it did get me thinking..
Many people don't like it when they are sold to. Especially when so many products and services are similar. If you had just purchased product A, why do you need product B? Some people even get furious at the whole thing and don't buy anything.
Well the thing you have to realize is that this isn't so personal. I try to talk to my subscribers and get to know them, but it's not the same as the offline world. My insurance guy knows my needs and gives me just what I need. He doesn't call me up trying to sell me another health insurance package. I already have mine.
Online though, it's difficult to do that. How in the world would I know what things all 8,000 subscribers need? I wouldn't.
So what ends up happening is things get promoted more. If I promote CBPirate to you, and say 10% of you buy into that. That leaves 90% of you who didn't buy it for whatever reason. Well a month or so later and Send Button Profits came out, both are similar, but different. So that first 10% may still want it. And that other 90% might say hey this is more like what I want, and buy it.
But without knowing who wants what or has what, it's kinda like shooting in the dark. I know details about my list in general. I know both products are really great and over deliver. And both products are geared towards the people on my list. So I promoted both.
You'll also have to figure this out for yourself and for your list. It's more of a personal preference than anything. I really liked those two products, so I promoted them. You might not like one or the other and have only promoted one of them.
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I myself joined both click bank pirate and send button profits and use both. While click bank pirate is more hands free, send button profits is more hands on if your looking to build your own list and manage it.
With that said it is a constant balance when trying to manage your list and keep in touch with them. A good way to keep your list happy is to offer them something of value for free every once in a while. I don’t know about you but when someone goes out of there way to give me something for free and something that can really benefit me I feel more trustworthy towards this person and next time I want to join something I know i am going to think about them and want to return the favor.
Hi Tim,
No matter what list you are on get ready to see promotion after promotion :)
If nobody promoted products to their list then that person wouldn’t make any money.
I believe all lists are different in that only some deliver more free useful content then others.
I’m on a number of lists, and some do nothing but push product after product, some are about 50/50 and some like yours are about 80 content 20 promotions which I find is great!
Chris.
Hi Tim – I do know the feeling and I agree that there are some marketers who are endlessly trying to sell without adding any real value to their subscribers.
But in the end we are all trying to make a living here. If people object so much they can always take their names off the offending list.
Some people don’t seem to understand that an economy can only work when there is a flow of products/services being sold.
Otherwise we would be right back living in caves.
Some folks really need a reality check I think.
Kevin
Hi Tim
First of all when we join something or a list for instance everyone agrees to receive mail from the owner or upline so if they get mad about the same promos over and over they shouldn’t give out there e mail address LOL
I think being on a list of someone you trust to be honest and helpful is important. I am on several also, and only pay attention to those select few that I’ve grown to trust over the years. I have a delete button at my disposal, so there’s no need to be upset if it’s not what I opted in for. Thanks for being one of my favorites, Tim…:)
It’s funny that nobody wants to be sold, but that’s true.
But, in this fast paced IM world you can’t sit on some new
offer that everybogy is selling or you will make zilch!
I opt into new offers regularly, but rarely maintain that
that subscription for more than a few weeks or days, unless
it’s some Newsletter (like Tim’s blog) where I learn stuff.
I still only have a few small lists, but I try to give away
a free ebook in every promo message I send, and only promote
top Ads in Newsletters that offer value to readers.
Thanks for sharing
Yeah people seem to only promote the latest and greatest. But something to consider.. Putting your favorite items in your auto responder, so that way every new person to your list sees it long term.
It’s definitely a tricky one and as marketers, we all just need to be responsible and decide what’s best for business in the long run.
I like to choose promotions that fit with my overall strategy and offer long-term value. Evergreen tools like Instant Banner Creator, and indeed TE Toolbox are perfect examples because they will always be useful to our traffic exchange community.
Sometimes you just have to let some big promos pass you by – you can’t expect to be part of every launch.
Finally, I think it’s important to avoid contributing to the information overload and just promoting a few things consistently to any given list.
Hi all,
Taking the quotation below:-
“But without knowing who wants what or has what, it’s kinda like shooting in the dark. I know details about my list in general.”
One could try asking one’s list questions and requesting feedback, that might enable one to segment one’s list into more specific areas of the very large IM niche.
Of course the above depends on a number of things, not least that one’s autoresponder will allow one to segment an already established list.
Anyway – Just my thoughts.
Regards,
Jeff Henshaw.
Noone will like my answer but I hate ebooks. When I am asked to join a business I expect products ( goods or services,not ebooks).
If I want ebooks,I belong to click bank and will go get my own.
95% of the new programs/systems and businesses are all ebooks.When I find out I get so disapointed.
There is one thing I wish you would all do and that is keep your list separate for US and None US.
I got really excited about something a few weeks ago and was going to buy after I looked at the link.
Not available outside USA it said so disappointing.
After arguing with me for five days I finally took a look at what he had today. I kept getting told I would regret it.
Click NOT AVAILABLE OUTSIDE USA.
So I still don’t know what it was.
I reminded him to to make a note because this is the second time.
I don’t suppose he will remember and the next time he sends something it will be US only.
Hi Jean – I find this irritating as well. I have seen several opportunities that I thought looked excellent. But when I click on them it comes up “not available in your area” – which basically means out side the U.S.
With a global market – why do some businesses isolate themselves to the U.S.? Surely the bigger the market/customer base the better?
Kevin
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