Do Unique Hits Matter?
There is this misconception amongs traffic exchange users that high unique ratios are good. I can understand the thought, higher % sounds good right? Well today I hope to clear up the confusion.
First off, what is a unique ratio? Well its the ratio of unique hits to total hits. Unique hits are people who’ve never [...]
My Game Plan to Double New Members This Year
Jon Olson asked what my New Year’s Resolution was for StartXchange, one of my replies was to double the number of new members joining. Currently we average 60 per day, I want it 120! This is my game plan:
Make New Splash Pages – This is my downfall, and I’m sure many of us have the [...]
Branding with Banners
Many exchanges will allow you to win banner impressions while surfing, and I get complaints all the time about it. Over and over people tell me that banners are useless, or they have no banners, or they just don’t want banner views.
What they are forgetting about is branding. It’s simple really, and it’s something many [...]
Cleaning up the Industry – CAN SPAM Compliancy
For traffic exchanges to be taken seriously outside of the industry, many exchanges need to clean up their act. One area we are failing in, is Email Reputation.
Disclaimer: When I say WE, I mean as an industry, my email reputation is clean. I was accredited by ISIPP / SuretyMail and have applied to be SenderScore [...]
Traffic Exchange Basics: How you Track
Tracking your results is important with traffic exchanges because you don’t want to be wasting your time surfing, only to get no results. The most critical part of advertising is actually the tracking. Without it you are just wasting your time and money.
How you track in traffic exchanges is up to you, but here’s my [...]
Traffic Exchanges, 2008 Year In Review
Well 2008 isn’t over yet, but already speculation has begun on the year in review. Everyone’s talking about this past year with exchanges in Net Marketing Forum. It’s crazy to think that I’ve been doing this since 2001, this past year flew by faster then the rest!
So it’s your turn, answer these questions, and post [...]
