Splash Pages: PNG or JPG? 9

When you build a splash page you want it to load fast. But did you know that choosing the file type changes the speed of it loading? Without getting into too much detail, PNG and JPG files save in a different way. The problem is that one isn’t better than the other 100% of the ...

Meeting people offline

The most powerful thing I did for my business was to meet with Justin offline. We did this when we were planning CTP, and at that time it was just an idea for a website and not really an “everything in” business. Justin will give Larry and I a hard time about getting together because ...

My thoughts on JVs and launches

Well we recently launched ListNerds, and it was a huge success. We’ve never built a mailer before and we’ve never really done a full on “launch” like we did with it. So I learned a few things along the way. Give your launch partner lots of time! That’s the most crucial thing in any launch, relaunch, ...

Why we don’t always track

I can’t remember who it was, but somebody pointed out we didn’t use a Trck.me link for something. I’m not sure if it was a joke, or if they were shocked or what not. But I wanted to explain why. The reason is simple: We use tracking for the things we like to track. Everyone ...

List Builders.. Using your From Email??

So I’m starting to use lots of list builders and play with them and figure them out. One thing I’ve noticed is that some of them let you customize who the emails are coming from. The idea is that you get branding from it. My question to you is this..  Do you customize it? What ...

From No Timer to Forced Timer

Not too long ago we were discussing timers and whether or not they mattered. Well the conversation is sure to start up again as Fast Easy Traffic is now offering the option of forcing a timer with it’s Extended Exposure Ads. The concept is that if you want to, you can set your site to ...