It's about time to do an official Traffic Wave Review. I have been using Traffic Wave for a few months now, and I've learned about the pro's and con's to it. Here's what I've found:
Traffic Wave is a flat-rate auto-responder, meaning you pay a monthly fee and it does not increase as you get more subscribers. This is one of the main reasons people use it, as your costs won't go up.
As a result of the lower pricing, the features are lower compared to other auto-responders as well. You won't find a way to enter in your RSS feed to automatically email about new posts, and you won't find crazy graphs or ways to email to segments of your list.
This can be both a pro and a con, because many people find all those extra features more confusing. If you want a straight up auto-responder, Traffic Wave is really easy to use. If you are a power user and want those features, you'll have to pay the price with a high end AR.
There are a few cool features that Traffic Wave has over other auto-responders. My favorite is the fact that you can pass the Thank you page url AND the Confirmation page url. So if you want to give away a free ebook, but only to people who actually confirm their subscription to your list, it's super easy. Other AR's only have one set confirmation URL so you have to constantly change the URL to prevent people from passing it around.
The other feature is the whole matrix payment plan thing. It's an MLM, so people get really excited about that part. I don't, because in all honesty I make way more from just a few referrals on another AR than I do with close to 100 in Traffic Wave. And this MLM doesn't make my list any bigger..
The only pet peeve I have about Traffic Wave is that the way messages are saved. You have to create a message, save it, and then go to the subscribers page, select it, and then hit send. It's an extra step that other AR's don't have. They separate the follow up messages with the broadcast messages. Not a deal breaker, but it's a simple thing that I was used to that bugs me every time I go to send out an email.
Other than that, I haven't had any issues with Traffic Wave. Like any other auto-responder it has it's ups and downs when it comes to getting the mail out. In general I've gotten them out instantly, only a few times did it take a while to go out.
So there you have it, my official review is now done. If you haven't signed up yet, go sign up they give you a 30 day trial.
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