With our company we interact with people on a daily basis. Some people hate us, some people love us. And in general, when people hate us we act like HoneyBadgers and just don’t care.
I found a blog post about Choosing Customers while Exploring on Sitizens. It really sums up what we’ve been doing, without actually putting it into words. In essence, we don’t care if people don’t like us because we don’t have the time to please everyone. So instead we spend our time pleasing the people who like us and what we do.
I’d encourage you to do the same with your business. Don’t take it personal if someone doesn’t like you. Now obviously you don’t have to go egg someones house and say bad things about them to make them leave, but it’s OK to say, well this isn’t how I roll.