Traffic Exchange Reach

I am now collecting statistical data on the reach of a traffic exchange. By reach, I mean what percentage of traffic exchange users as a whole does a particular exchange have.

This information is quite useful..  If you want to broaden the people you are advertising to, advertise more on an exchange with a greater reach.

The information is freely available on Traffic Exchange List, and is included in the weekly reports. You can subscribe via RSS (Add to Google) or just visit each Monday.

What this doesn’t tell you is who is at what exchanges. For instance, if there are two exchanges with 10% reach it won’t tell you if that is the same 10% of the people, or if each 10% is totally different people. That would be interesting to see and saved for a later day =P