Robert Puddy gets me Everytime!
You see it all the time.. Titles are so important for getting results. Whether it’s a blog title, or a subject line for an email. A good one can get alot more eyes reading it, while a bad one can leave you behind.
For instance right now I have 872 emails in my email account from traffic exchanges. They are all newsletters and automated “you have a referral” emails. Too many for me to keep track of.
However I have read a few emails labeled “Exchange” in the past week, and they were all sent from Robert Puddy of Advertising Knowhow. He definately has a different style of writing subject lines than the other newsletters, and it peaks my interest.
- Will you just waste my time, and talk crap about me
- 22 hour day, 3 hours stuck on the tarmac at Newark, and now Mike Filsaime does this to me
Those were two of the titles. Note they don’t just say “February 2nd Newsletter”? Well after thinking about this I’ve decided to try using better titles. My last newsletter was titled Referral Contest is a Steal, and I’ll continue to think up better titles than just “Newsletter”.
March 11th, 2007 at 10:59 pm
Indeed it seems the catchy, short, to the point, titles are best. I have been attempting to make my titles more catchy. However the downside to this approach is the title may not really describe fully what is in the article. So while titles may inflate or deflate initial interest they will not make up for poor content. For example, I had no idea what “Robert Puddy gets me Everytime” was talking about, but fortunately the second line told me. In short, while titles are important, especially for search engines and sparking initial interest; it seems that the first few lines will be where the largest number of people checkout or continue reading. So perhaps the title is an important gateway, but the overall content of course is key.